Built for Equipment Sales

Find every job site.
Know every contractor.
Close before they call your competitor.

IronRadar scans construction permits, ranks contractors by equipment needs, and warms them up with automated outreach. Purpose-built for heavy equipment rental, used equipment sales, and new equipment dealers.

$57.7B
US Equipment Rental Market
72%
Contractors Who Rent
0
Tools Built for You

Lead databases weren't built for equipment sales.

ConstructConnect, Dodge, Building Radar. They all serve the same customer: contractors bidding on projects. If you're selling equipment TO those contractors, you're paying enterprise prices for data that doesn't even rank leads by equipment needs.

  • $9K-$27K/yr What generic lead databases charge for data that isn't filtered for equipment buyers
  • 0 tools That estimate rental budgets, equipment needs, or contractor ownership status per job
  • 0 outreach Built-in email warm-up or automated contact sequences in any existing platform
  • 0 ag leads No competitor covers agricultural equipment buyers alongside construction

From permit to pipeline in four steps.

Set your territory. IronRadar does the rest.

1
Detect
New construction permits and job postings in your selected areas surface automatically.
2
Enrich
Every job gets a profile: contractor name, email, phone, job size, stage, and estimated equipment needs.
3
Rank
Leads scored by job size, rental budget, local vs. out-of-town, and whether they own their own iron.
4
Reach
Automated warm-up emails introduce your company and services before your competitor picks up the phone.

Everything an equipment sales rep actually needs.

GEO

Territory Control

Select counties, zip codes, or draw custom zones. IronRadar monitors new construction activity only where you sell.

$

Budget Estimation

Every job shows estimated rental budget and likely equipment types based on permit data, job category, and project size.

IR

Contractor Scoring

Leads ranked by job size, whether they're local or traveling, fleet ownership status, and past rental behavior.

AG

Agriculture Included

Track agricultural projects and landowners alongside construction. Seasonal equipment needs, land clearing, irrigation builds.

ID

Full Contact Profiles

GC name, email, phone, job site address, estimated job size, project stage, and decision-maker contacts for every lead.

TX

Automated Outreach

Built-in email sequences warm up contractors before you call. Personalized to the job, the equipment, and your company.

The sales funnel heavy equipment deserved all along.

Rental. Used sales. New equipment. Agricultural. One radar for every deal on every job site in your territory.